CRM Analyst

A Day in the Life:

As a CRM Analyst at Hertz, you will support the implementation, optimization, and maintenance of Salesforce Marketing Cloud for Hertz, Dollar, and Thrifty global brands. You will be a technical expert in building data-driven solutions, with a focus on end-to-end development of data extensions, automations, and complex customer journeys. You'll collaborate with cross-functional teams to identify business needs and solve them using best-in-class CRM solutions. This role involves managing campaigns with rigorous testing frameworks and working within an Agile project management environment to deliver high-quality, scalable solutions.

We expect the starting salary for this role to be around $70k and will be commensurate with experience. 

What You’ll Do:

• Responsible for supporting Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including implementation, optimization, and maintenance. 
• Utilizes Salesforce Marketing Cloud (SFMC), Teradata Studio, ActionIQ, as well as secure file transfers (FTP), internal and external data extensions, automations, and journey management tools.
• Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions.
• Manages Salesforce configurations, customizations, integrations, and campaign testing frameworks, including but not limited to control/holdout groups.
• Creates / Develops complex automations, customer journeys, reports, and dashboards to measure campaign effectiveness and gain customer insights.

What We’re Looking For: 

• 2+ years of experience working with Salesforce, particularly Marketing Cloud, in an administrative or analytical role.
• Bachelor’s degree in Business, Information Technology, Marketing, or related field (preferred).
• Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing, including holdout groups.
• Ability to collaborate with internal and external stakeholders across multiple functions and locations.
• Strong analytical and problem-solving skills with a focus on results.
• Excellent verbal and written communication skills.
• Ability to work in an Agile environment and adapt to changing priorities.
• Ability to influence decisions and drive process improvements.
• Proficiency in SQL, HTML, and CSS.
• Experience in the car rental or travel industry is a plus.

What You’ll Get:

• Up to 40% off any standard Hertz Rental   
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more