Data Analyst – Retail & eCommerce Analytics

About the job

Job Description

Job Summary (General Responsibilities):

We are seeking a highly analytical and business-oriented Data Analyst to join Belkin’s eCommerce and retail analytics team. This role focuses on transforming eCommerce metrics and customer behavior KPIs into actionable insights that drive online revenue growth, marketing efficiency, and customer understanding across Belkin.com and Belkin’s Tik Tok Shop (DTC). The Data Analyst will partner closely with DTC, marketing, finance, and operations teams to support performance measurement, experimentation, and reporting, enabling data-driven decision-making through dashboards, analyses, and insights. This role emphasizes eCommerce business analytics and storytelling, rather than heavy model development. We embrace a hybrid policy: 2 days on-site at our El Segundo Global Office.

Specific Responsibilities Include

Analytics & Insights

• Analyze eCommerce performance across channels (Belkin.com and Tik Tok Shop) to identify trends, risks, and growth opportunities.
• Conduct weekly and monthly performance analysis on KPIs such as Revenue, Traffic, Conversion Rate (CVR), AOV, ROAS, Margin, and Customer Retention.
• Provide clear, actionable insights that inform pricing, promotions, assortment, and marketing strategy.
• Translate complex data findings into concise recommendations for technical and non-technical stakeholders.

Campaign Measurement & Experimentation

• Support end-to-end marketing measurement including:
• Pre-campaign measurement planning
• In-campaign performance monitoring
• Post-campaign analysis and insights
• Partner with marketing teams on A/B testing and experimentation, including hypothesis definition, results analysis, and learnings.
• Evaluate campaign effectiveness using attribution, incrementality, and cohort analysis where applicable.
• Reporting & Visualization
• Build, maintain, and enhance dashboards using Power BI and/or Tableau.
• Ensure reports are accurate, scalable, and user-friendly for business stakeholders.
• Automate recurring reports to reduce manual effort and improve data freshness.
• Maintain consistent metric definitions and documentation across dashboards.

Data Management & Collaboration

• Work with data engineering and IT teams to ensure data accuracy, availability, and consistency.
• Identify data quality issues and support root-cause analysis.
• Help define and maintain analytics standards (e.g., UTM tagging, channel grouping, and KPI definitions).
• Support continuous improvement of analytics processes and tools
• Accountable for adhering to the organization and department procedures and guidelines, including maintaining a clean and safe work environment.
• Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system.
• Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates.
• Uphold the Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals and timetables.
• Comply with Health and Safety requirements of Belkin.
• Maintain a safe and clean work environment.
• Understand and follow company rules and regulations.
• Perform all other duties as assigned and required.

Required

Education and Experience Requirements:

• Bachelor's degree in business Analytics, Data Analytics, Statistics, Mathematics, Economics, or related fields.
• 3–5 years of experience in a data analyst or business analytics role in retail or eCommerce.
• Strong proficiency in SQL and Excel for data analysis and validation.
• Hands-on experience with data visualization tools such as Power BI or Tableau.
• Experience working with large datasets from platforms such as GA4, CRM systems, or similar.
• Strong analytical thinking and ability to translate data into business insights.
• Experience with GA4

Preferred

• eCommerce media data.
• Familiarity with Python or R for exploratory analysis and automation.
• Experience with experimentation frameworks (A/B testing, test-and-learn).
• Understanding of customer analytics concepts such as LTV, retention, and cohort analysis.

What You’re Getting Into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range For This Position

$75,000 - $95,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.