Marketing Analyst

Job Description

NOTICE: This is a position for TRANZACT. WTW divested Tranzact in December 2024. This is a transitional posting for a position with TRANZACT and not a position with WTW.

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

We are seeking a highly motivated and detail-oriented Marketing Analyst to join our Direct Mail marketing team. The Marketing Analyst will play a key role in optimizing and analyzing direct-to-consumer mail campaigns across multiple brands and product lines. This individual will be responsible for managing targeting data, analyzing performance, developing forecasting models, tracking and reporting, and identifying opportunities to optimize the effectiveness of mail campaigns. If you have a strong analytical background, experience in managing paid media channels, and an endless passion for data, this could be a perfect opportunity for you!

Key Responsibilities:

Data Analysis & Reporting:

• Monitor and analyze marketing campaign performance, including response rates, geographic trends, and other key performance indicators
• Generate regular reports and insights on campaign performance, including audience segmentation, creative performance, and other factors to identifying areas for improvement
• Utilize statistical methods to segment data and optimize targeting strategies for future campaigns.

Performance Forecasting:

• Develop predictive models for performance based on targeting data include deciles, geographic tiers, and other performance variables.
• Manage and update weekly and monthly projections/forecasts based on current results and trendlines

Budget and Spend Tracking:

• Assist in budget tracking and ensure campaigns are executed within budget parameters and correctly allocated

Collaboration & Communication:

Liaise with external agency vendors and data providers to analyze and validate performance data

Compensation And Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.

Compensation

The base salary compensation range being offered for this role is $75,000 to $85,000 USD per year.

This role is also eligible to participate in the annual bonus program.

Company Benefits

TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution.

Qualifications

Qualifications:

• Bachelor’s degree in marketing, Business, Statistics, or a related field
• 3+ years of experience in marketing, advertising, analytics, or similar quantitative role analyzing performance marketing data.
• Excellent proficiency in Microsoft Excel and other BI tools (e.g., Tableau, PowerBI)
• Strong analytical skills with the ability to translate complex data into actionable insights
• Clear communication and proven collaboration working across internal/external teams
• Ability to manage multiple projections and deadlines in a fast-paced environment
• Excellent attention to detail

Preferred Qualifications:

Experience with direct mail or offline marketing channels preferred but not required.

• Experience with lead generation and direct-to-consumer advertising preferred but not required.

TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet… more