Marketing Analyst (Digital)

Oncourse Home Solutions (OHS) is a people-centric, $500M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.8+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.

As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.

Position Summary

We are seeking a detail-oriented and data driven Marketing Analyst (Digital) to monitor, analyze and optimize our digital properties. This role involves gathering and analyzing digital data to generate actionable insights for enhancing user experience, driving engagement, and supporting our business goals including improved conversions and revenue. The ideal candidate has a good understanding of web analysis tools like Google Analytics 4 (GA4), Adobe Analytics, or Full Story and is able to collaborate with partner teams to drive business outcomes.

This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.

Responsibilities Include But Are Not Limited To

• Collect, analyze, and interpret data on website performance metrics, user journeys and online behavior patterns, to build a strong understanding of the online conversion funnel, identify drop-off points and barriers to conversion, and develop improvement opportunities.
• Develop and maintain dashboards and reports to track KPIs on website performance and user engagement.
• Design A/B and multivariate tests with proper setup, check for data integrity, assist with execution and evaluate results to provide actionable insights and strategic recommendations.
• Partner with the Digital Marketing, IT, and Product teams to support web analytics needs.
• Translate complex data into clear, compelling stories and present recommendations to stakeholders.

We’re Excited If This Is You

Experience And Qualifications For The Role

• 2+ years of experience in web analytics platforms such as GA4, Full Story, Adobe Analytics and data visualization tools such as Looker, Power BI, and Tableau.
• Knowledge of Google Tag Manager and basic HTML/JavaScript for tag implementation.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong teamwork and communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Self-motivated with the ability to work independently and manage multiple projects.
• Experience with SQL, Snowflake and/or Python for data extraction and analysis.
• Understanding of SEO, SEM, and digital marketing principles.
• Familiarity with marketing automation platforms.
• Financial service and or subscription service industry experience is a plus.

Education

• Bachelor’s degree in Marketing, Analytics, Computer Science, Data Science, or a related field (or equivalent work experience).

Certificates, Licenses, Registrations

• Google Analytics certification preferred.

We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $69,800 - $103,400 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.

Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.

Join our SUPER Team and Enjoy Amazing Benefits!

• Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
• Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
• 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
• Generous Paid Time Off: Take the time you need to recharge and relax.
• Education Assistance Program: Invest in your growth and development with our support.
• FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
• Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
• Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.

No external recruiter or agency calls/communication will be accepted. Qualified candidates should apply online.