Marketing Data Analyst

About the job

Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet. Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Position: The Marketing Data Analyst supports King Arthur Baking’s omnichannel strategy by delivering actionable insights across digital platforms and direct to consumer channels. This role blends digital marketing analytics with retail performance tracking to optimize customer engagement, acquisition, and retention.

The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.

The Location: Hybrid combining working from home, and onsite in White River Junction VT roughly 2-3 days per quarter. Ideal candidates will be located within a 2–3-hour drive of our offices.

The Pay: $73,100 to $98,700 annual salary; commensurate with experience.

Essential Duties And Responsibilities

• Maintain and enhance dashboards across digital, e-commerce, retail, and editorial channels, ensuring data accuracy and usability.
• Conduct ad-hoc and recurring analyses to answer key business questions and clearly communicate insights through strong data storytelling.
• Monitor and report on key performance indicators— e.g., customer lifetime value, cost per acquisition, conversion rates—to evaluate marketing effectiveness and attribution.
• Partner with business leads to translate monthly sales targets into actionable daily goals.
• Use Google Analytics and other digital tools to assess channel performance, uncover trends, and recommend optimizations.
• Leverage customer data to perform segmentation and identify behavioral and product-level insights across online and retail touchpoints.
• Integrate and analyze data from permanent and pop-up retail locations, including loyalty and omnichannel behavior metrics.
• Ensure data quality across internal and external sources while supporting automation and self-service analytics adoption.
• Collaborate with channel partners to enhance their analytics capabilities by providing guidance and resources that enable increased self-service reporting and dashboard creation.
• Prepare materials and contributions for weekly, monthly, and quarterly business reviews.
• Collaborate with cross-functional teams and the company-wide analyst group to share best practices and elevate analytics maturity.

Experience And Education

• 1–5 years' experience in analytics roles (internships included).
• Expertise in Excel and experience with coding languages (SQL, R, Python), including navigating large datasets: querying, joining, and cleansing data from multiple sources.
• Experience with data visualization tools (Power BI, Tableau, Looker Studio).
• Experience in Google Analytics.
• We value those who can demonstrate capability and articulate how prior experiences will help them transition into this role

Competencies

• Analytical Thinking & Problem Solving: Able to break down complex data questions, synthesize findings, and translate insights into actionable recommendations for stakeholders.
• Communication & Data Storytelling: Ability to transform complex datasets into clear, compelling visual representations that drive decision making. Clearly communicates insights, trends, and implications to both technical and non-technical partners, supporting sound business decisions.
• Attention to Detail & Data Integrity: Ensures accuracy and consistency in dashboards, reports, and data sources through careful validation and ongoing maintenance.
• Adaptability & Learning Agility: Comfortable navigating evolving tools, data structures, and business needs while contributing to a culture of self-service analytics.

Success Factors

• Genuine enthusiasm for King Arthur’s mission and products and a commitment to living our values.
• Is community minded gets involved values, volunteers.

Physical Requirements/Work Environment/Safety

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

• This role consistently uses standard office equipment such as computers and phones.
• Ability to work at a computer for extended periods of time.

Work environment

• Indoors, a normal office environment with little exposure to excessive noise, dust, or temperature changes. This role operates in a professional office environment where most work is performed at a desk. Remote work environment that meets KAB standards for work.

Safety

• Understands that safety is the responsibility of everyone at the organization and is responsible for adhering to/providing work in a safe and ergonomic manner, identifying unsafe conditions and correcting conditions immediately or reporting them promptly.
• Participates in safety and compliance training and safety and health programs.

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

Supervision

• N/A

Travel

<5% - travel to King Arthur Baking offices in White River Junction, VT approximately 4 times per year

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

There's room at our table for you! Apply today.

Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Baking provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.

• Amounts vary based on achievement of financial targets. Participation based on hire date and program entry date.