Sales and Marketing Analyst

About the job

Integrated Real Estate Group

Integrated Real Estate Group is not one company but several, with each providing years of proven experience and results in their specialization while remaining highly integrated with all of the others. We have become an industry leader in property management, development, construction, housing solutions, and senior living lifestyles since 1995. With high values, morals and standards reflected in everything we do, we strive to be the leader in building and operating senior living and multifamily communities. Join our team of dedicated professionals and jump-start your career. We know that when you succeed, we succeed!

Position Summary

The Sales & Marketing Analyst plays a critical role in supporting IREG’s growth strategy by translating data into actionable insights that drive occupancy, revenue, and marketing effectiveness across our senior living communities.

This position partners closely with Sales, Marketing, Operations, and Finance to analyze performance trends, evaluate campaign effectiveness, support lease-up strategies, and ensure accurate reporting. The ideal candidate is analytical, detail-oriented, business-minded, and comfortable working in a fast-paced, growth-focused environment.

This role is not just reporting — it is proactive analysis that influences decision-making.

Key Responsibilities

Sales Performance & Occupancy Analytics

• Track and analyze occupancy, leased vs. occupied units, lead-to-tour-to-move-in conversion ratios, and sales velocity.
• Monitor lease-up progress and milestone performance across communities.
• Identify trends, risks, and opportunities impacting revenue and occupancy.
• Develop forecasting models to support budgeting and growth planning.
• Partner with Sales leadership to evaluate individual and community performance.

Marketing Performance & ROI Analysis

• Measure and report on campaign effectiveness (digital, referral sources, paid advertising, events, etc.).
• Analyze cost per lead, cost per move-in, and marketing spend efficiency.
• Evaluate referral source performance and recommend adjustments.
• Support marketing automation tracking and funnel analysis.
• Assist in brand performance benchmarking across markets.

Reporting & Dashboards

• Build and maintain executive-ready dashboards and scorecards.
• Produce weekly and monthly performance reports for leadership.
• Ensure data accuracy across CRM, marketing systems, and internal reports.
• Support development of KPI scorecards at the community and regional level.

Strategic & Cross-Functional Support

• Partner with Finance on revenue projections and budget alignment.
• Support due diligence reporting for acquisitions and dispositions.
• Assist with incentive and bonus tracking tied to occupancy goals.
• Provide analytical support for new initiative rollouts.
• Identify operational inefficiencies impacting sales performance.
• Facilitate regular performance touchpoints with community Sales/ED teams
• To review dashboards, validate data accuracy, surface opportunities/risks, and align on action plans and follow-up items (account-manager style support).
• Proactively gathering on-the-ground context (pricing changes, competitive activity, lead quality, operational constraints) and translating it into data-informed insights and recommendations.

Qualifications

Education & Experience

• Bachelor’s degree in Business, Finance, Marketing, Analytics, or related field required.
• 3–5 years of experience in sales analytics, marketing analytics, or business intelligence.
• Experience in senior living, multifamily, healthcare, or service-based industries preferred.
• Experience supporting multi-site operations strongly preferred.

Technical Skills

• Advanced Excel skills required (pivot tables, modeling, forecasting).
• Experience with CRM systems and marketing automation platforms.
• Dashboard creation experience (Power BI, Tableau, or similar preferred).
• Strong data visualization and presentation skills.
• Ability to work with large data sets and ensure accuracy.

Competencies

• Strong business acumen.
• High attention to detail and data integrity.
• Ability to translate data into actionable recommendations.
• Clear communicator — comfortable presenting to leadership.
• Self-starter who can prioritize in a fast-paced growth environment.
• Solutions-oriented and collaborative.

What Success Looks Like in This Role

• Leadership receives timely, accurate, and insightful reporting.
• Sales performance gaps are identified early.
• Marketing spend is optimized based on data.
• Occupancy forecasting improves in accuracy.
• Lease-up communities hit milestones more strategically.
• Bonus and incentive tracking is accurate and aligned.

Why This Role Matters at IREG

As IREG continues to scale, data-driven decision-making is essential to sustaining growth and operational maturity. This role ensures we are not just growing — we are growing strategically and efficiently.

Benefits:

• Dental Insurance
• Health Insurance
• Paid Time Off
• Vision Insurance
• Referral Programs – employees and residents
• Employee Rent Discount

Integrated Real Estate Group is an Equal Opportunity Employer.

Integrated Real Estate Group participates in e-verify for employment authorization verification.