Sales & Marketing Analyst

Company:
We make fish FUN!

Providing crave-worthy, reimagined seafood experiences with every bite, Honey Smoked Fish Co. is an entrepreneurial, rapidly growing manufacturer of ready-to-eat smoked salmon products. Once you try it, you will understand the meaning of crave-worthy. Driven by our adherence to high quality, fresh ingredients, and our proprietary smoking process, we make the best tasting hot smoked salmon on the market that is a healthy, convenient protein, and can be used as an ingredient in almost any meal or occasion. We proudly serve the nation’s largest retailers including Costco, Sam’s Club, Kroger, H-E-B, Walmart, and Target, among many other retailers and distribution channels.

It may sound silly, but we collectively believe our team’s adherence to core values is the key to long term success.

• Commitment – we give 100% of our effort, 100% of the time.
• Continuous Innovation & Growth – inherent drive to succeed, adapt, and innovate individually and as a team.
• Excellence – we’re committed to providing crave-worthy quality products our customers expect, every time.
• Teamwork – we ask questions like “how can I help?” and are willing to work across departments.
• Doing The Right Thing – we act in the best interests of our customers, employees, and business partners at all times.

Role:
Based in Denver, CO, the Sales & Marketing Analyst position is primarily responsible for developing and implementing strategies to leverage syndicated retail data to help drive business growth.

There is significant room for career growth for a high performer. We’re looking for a candidate that is self-motivated, analytical, intellectually curious, with an entrepreneurial spirit. In additional to the sales and marketing support, this role includes collaborating cross functionally and supporting other functional areas as needed in a small company environment.

Responsibilities:

• Syndicated Data Management, Analysis, and Support
  • Manage and analyze syndicated retail data from platforms such as SPINS, Costco CRX, Kroger 8451, and Sam’s Club Madrid.
  • Identify key trends, category insights, and opportunities to support sales and marketing strategy.
  • Assist in preparing for category reviews, competitive analysis, and retail presentations.
• Social Media & Marketing Support
  • Participate in social media agency calls, contribute creative ideas, and analyze performance metrics to optimize strategy and engagement.
  • Utilize design tools like Photoshop and other creative software to help develop brand assets, sales materials, and marketing collateral.
• Marketing Analytics & Insights
  • Track, measure, and analyze the effectiveness of marketing initiatives using data-driven insights.
  • Assist in the development of key marketing KPIs by channel and initiative, continuously optimizing for improved performance.
• Promotional & Trade Marketing Support
  • Track and input promotional activities through internal systems and platforms like DemandTec.
  • Provide insights on promotional effectiveness and recommend optimizations based on performance data.
• Manage Sales Support and New Item Setup
  • Manage new item setup and product updates across retailer platforms to ensure accuracy, speed, and seamless execution at shelf.
  • Manage and maintain item setup and updates in platforms like Syndigo, 1WorldSync, and GS1.
• Assist in planning, coordination, and execution of industry trade shows and marketing events, evaluating their impact and ROI.
• Work cross-functionally with sales, marketing, and supply chain teams to ensure data-driven decision-making.

Qualifications:

• Bachelor’s degree in Business (Marketing, Analytics, Finance) or related field required.
• 1-2 years related work experience, CPG preferred.
• Strong data analysis capabilities, synthesis, and storytelling skills (high level of expertise with MS Excel and PowerPoint).
• Experience with syndicated data a plus, but not required.
• Ability and desire to leverage data to identify key insights to drive business initiatives.
• Develop a deep understanding of the existing branded business including products, markets / customers, production, and supply chain, among other areas.
• Proactive, self starter, takes ownership, operates with a sense of urgency
• Inherently believes in our core values.

Other:
This role is on-site at our company headquarters in Denver, CO. Estimated travel is minimal.

Benefits include flexible time off, majority company funded health insurance, dental insurance, vision insurance, and a 401(k) with an employer defined match up to 4%.