Senior Social Media Analyst

The Senior Social Media Analyst turns social data into actionable insight, helping teams understand how content performs, how audiences engage, and how social drives brand relevance and business impact. This role supports social-first strategic thinking across client accounts by measuring effectiveness, surfacing trends, and informing optimization. This role partners closely with strategy and creative to build reporting frameworks, track cultural and platform shifts, and translate numbers into clear recommendations.

Essential Duties & Responsibilities

• Track, measure, and report on social media performance across campaigns, platforms, and always-on programs
• Build and maintain dashboards, reports, and recurring measurement frameworks for client accounts
• Define and monitor KPIs in partnership with strategy and analytics teams to assess social effectiveness
• Analyze audience behavior, engagement, and content trends to surface actionable insight
• Support testing, learning, and optimization frameworks for social content and formats
• Translate data into clear, compelling narratives and recommendations for internal teams and clients
• Conduct competitive and category benchmarking to contextualize results
• Use social listening tools to track brand sentiment, conversation, and community health

Other Duties and Responsibilities

• Support new business pitches with audience, performance, and trend analysis
• Contribute to agency-wide social measurement best practices and tools
• Provide data-informed input on content calendars, influencer plans, and community approaches

Required Knowledge, Skills, and Abilities

• Bachelor’s degree or equivalent professional experiences
• 5–7 years of experience in social media analytics, digital analytics, or a related field (agency experience a plus)
• Proficiency with social analytics and listening platforms (e.g., Sprout Social, Brandwatch, native platform analytics
• Strong skills in data visualization and reporting (e.g., Excel, Looker, or Tableau)
• Ability to translate data into clear insights and recommendations for non-technical audiences
• Curiosity about social platforms, creators, and culture, with a sharp eye for emerging trends

Physical Demands

• N/A

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.