Sr. Director of Product Marketing

Envision yourself here!

Betterworks is on a journey to transform how HR technology buyers think about goal setting, performance management, and employee engagement. We support some of the world’s largest enterprises in goal setting and performance enablement, and we’ve only just begun.

About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

At Betterworks, we believe everyone deserves to work where they feel valued, respected, and supported. Our solutions are designed to help HR professionals create a more people-centric workplace, where employees can thrive and businesses can succeed.

We are hiring a Senior Director of Product Marketing to lead product positioning and messaging, support revenue generation, and tell the Betterworks story to the market. This is a highly cross-functional role that sits at the intersection of product management, marketing, sales, customer success, and executive leadership. You will help define what makes Betterworks different and why it matters.

You will be directly responsible for developing compelling narratives and content across the buyer journey, leading product launches, engaging analysts, and equipping go-to-market teams with the tools to succeed. You will also manage one direct report with room to grow over time and partner closely with our new VP of Revenue Marketing to ensure alignment between messaging, campaigns, content, and field activation.

This is a high-impact role for someone who loves driving clarity, crafting great stories, and making a measurable difference in a fast-moving environment.

What You'll Be Doing

1. Strategic Positioning & Narrative Development

• Build preference for Betterworks with messaging that resonates with CHROs, people leaders, and HR tech analysts.
• Own product positioning and value propositions that clearly differentiate us in the market.
• Translate product strategy and customer insight into simple, compelling stories.

2. Go-to-Market Enablement

• Lead go-to-market planning for product and feature launches in partnership with product, sales, and revenue marketing.
• Develop launch kits, battlecards, messaging frameworks, and sales enablement tools.
• Own persona definition and content strategy to support pipeline build and deal acceleration.

3. Market Intelligence & Analyst Relations

• Monitor and respond to competitive shifts; equip field teams with differentiation guidance.
• Partner with key analysts (IDC, Forrester, Fosway, etc.) to strengthen our position in the HR tech landscape.
• Shape Betterworks’ thought leadership and category creation efforts.

Partnership with Revenue Marketing

• You will work in lockstep with our VP of Revenue Marketing to ensure that product messaging flows seamlessly into campaigns, content, regional events, and ABM strategies. Together, you'll bring greater alignment between what we say, what we build, and how we go to.

Partnership with Product Management

• You will be the closest marketing partner to our Head of Product Management—aligning on roadmap priorities, market feedback, and messaging strategy. Your ability to balance technical understanding with commercial storytelling will ensure that our launches are not only timely but meaningful to customers and disruptive to the category.

What We Look For

• 10+ years of experience in B2B SaaS product marketing, with a strong track record in positioning enterprise solutions to business leaders.
• 5+ years of people leadership, known for developing high-performing teams and mentoring talent to thrive in fast-paced, collaborative environments.
• Proven ability to craft crisp, compelling messaging that resonates with our buying audience—clear value propositions, smart storytelling, and go-to-market materials that drive pipeline and influence deals.
• Experience partnering deeply with demand generation teams to shape strategy and create high-impact content that converts.
• Skilled in planning and orchestrating product launches—from quarterly releases to major feature announcements—with tight coordination across product, marketing, and customer-facing teams.
• Able to translate complex product capabilities into clear, buyer-relevant language for sales enablement and campaign execution.
• Strong cross-functional instincts and a history of working closely with Sales, Product, Customer Success, and executive teams to drive alignment and results.
• Expertise in building enablement toolkits and executive-ready presentations that elevate understanding and action.
• Strong interpersonal and leadership skills—this role requires empathy, influence, and a collaborative mindset to rally teams around shared goals.
• Analytical thinker with a bias for action, known for turning insights into strategies and strategies into measurable impact.
• Comfortable navigating ambiguity and leading through change in a high-growth SaaS environment.
• Familiarity with marketing to CHROs, Talent Leaders, and CIOs is a plus.
• This is a rare opportunity to join a company that is helping shape the future of work, where human potential is unlocked through great performance conversations and AI-augmented talent strategies. If you are passionate about storytelling, product differentiation, and making a tangible business impact—we’d love to hear from you.

What We All Do

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees have a responsibility to handle data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility of reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

• At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.
• Funding: $129 million, Serious B with top tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.
• Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation). Since the beginning of Betterworks.
• Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.
• Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.
• Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to inclusive and diverse betterworks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global betterworks Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.