Tech Analyst (Marketing BA)

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Description:

Job Summary:

We are seeking a strategic and detail-oriented Marketing Technology Business Analyst with 8 to 10 years of experience to support digital transformation initiatives across marketing platforms. The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms analytics personalization tools and customer data platforms. This role requires strong analytical skills stakeholder collaboration and the ability to define and manage complex business and technical requirements.

Key Responsibilities:

Requirements Gathering Analysis:

Understand complex challenges and using research personal experience and business assessment capabilities clearly define problems identify opportunities drive innovative new ideas and recommend actionable prioritized next steps to make a big impact on customer needs goal

Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions

Analyze complex marketing workflows and translate them into functional and technical specifications

Define data flows integration points and dependencies across platforms eg CRM CMS CDP analytics

Marketing Technology Expertise:

Work across a broad Martech stack including Marketing campaign management personalization analytics and automation tools

Understand marketing operations customer journeys segmentation and targeting strategies

Support platform evaluations capability assessments and solution recommendations

Solution Design Delivery Support:

Partner with architects and developers to ensure solutions align with business goals and technical feasibility

Participate in design reviews sprint planning and UAT to ensure requirements are met

Create wireframes process flows and documentation to support implementation

Stakeholder Engagement Communication:

Act as a liaison between marketing IT and vendor teams to ensure alignment and transparency

Facilitate workshops demos and feedback sessions to refine requirements and validate solutions

Provide clear and concise reporting on progress risks and dependencies

Required Qualifications:

8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation

Strong understanding of Martech platforms data models and campaign operations

Experience defining and managing complex requirements across cross functional teams

Knowledge of digital marketing tools SEO SEM email marketing display advertising PPC etc

Knowledge on content strategy and execution covering social media

Excellent analytical documentation and communication skills

Knowledge of web analytics and key metrics bounce rate average time on site CPA CPC etc

Understanding of the UXUI aspects in marketing funnel

Familiarity with Agile, Scrum methodologies and tools eg Jira Confluence

Preferred Qualifications:

Experience in the insurance domain or other regulated industries

Exposure to platforms such as Adobe Experience Cloud Salesforce Marketing Cloud Google Analytics or CDPs

Knowledge of data privacy regulations eg GDPR CCPA and compliance considerations

“Capgemini is an Equal Opportunity Employer committed to diversity, equity, and inclusion in the workplace. We promote fairness, accessibility, inclusion, and respect through our Partnership Accreditation in Indigenous Relations (PAIR) Committee, which supports meaningful engagement with Indigenous communities across Canada. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment.

All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.”