Digital Marketing Analyst

Purpose of the Job

We are seeking a data-driven Digital Marketing Analyst to support strategic decision-making across our multifamily real estate portfolio. This role is responsible for analyzing marketing performance across digital and traditional channels to transform complex data into actionable insights that optimize campaign effectiveness, enhance lead generation, and improve overall marketing ROI. The ideal candidate will collaborate with cross-functional teams and translate performance metrics into clear, strategic recommendations that drive business outcomes. As a steward of Hawthorne’s “Live It” culture, the Analyst leads with empathy, purpose, and a relentless focus on creating memorable experiences for residents, prospects, and team members alike.

Essential Functions

• Analyze marketing performance data across multiple channels, including Internet Listing Services and paid search, to assess lead generation, conversion rates, and ROI, identify optimization opportunities, and recommend adjustments to improve performance across properties and markets.
• Develop and maintain dashboards and reports that track key performance indicators across campaigns, platforms, and markets.
• Identify trends, gaps, and opportunities in campaign and listing performance, and recommend data-backed optimizations.
• Collaborate with marketing and operations teams to align insights with business goals.
• Conduct market and competitive analysis to inform strategy and positioning.
• Support A/B testing initiatives and other performance experiments.
• Standardize reporting processes to ensure consistency and accuracy across teams and platforms.
• Perform other duties as assigned.

Digital Marketing Analyst Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field
• 3+ years of experience in marketing analytics or performance marketing, preferably within real estate or multifamily housing
• Proficiency in Google Analytics (GA4), Excel, and marketing platforms such as CRM, CMS, and ILS tools like RentCafe, Apartments.com, or similar
• Experience with paid search platforms such as Google Ads or Microsoft Advertising
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication skills with the ability to present complex data clearly
• Experience with data visualization tools such as Tableau, Power BI, or Looker

Digital Marketing Analyst Knowledge, Skills, And Abilities

• Highly organized and detail-oriented
• Proactive and collaborative team player
• Comfortable working in a fast-paced, data-driven environment
• Passionate about improving marketing performance and customer experience

Department: Marketing

Reports To: Director, Digital Marketing

Location: Greensboro, NC (Hybrid/Remote options available) - While local candidates are preferred, non-local candidates will be considered if they are able to make occasional trips to the corporate office in Greensboro, N.C.

FLSA Status: Salaried, Exempt