Marketing Analyst

The Senior Marketing Analyst plays a critical role in driving brand growth through data-driven insights. Reporting to the Base Business Brand Manager, this role is responsible for monitoring consumption, shipments, and promotional performance to identify trends, risks, and opportunities. The analyst translates complex data into actionable recommendations that shape base business strategies and fuel shopper marketing initiatives.

In addition to driving insights, this role supports shopper marketing efforts, developing and executing in-store and national programs that strengthen brand presence and accelerate sales. Acting as a strategic partner to both brand and sales teams, the analyst ensures that shopper marketing plans are insight-led, results-oriented, and aligned with broader business objectives.

Hybrid Role - 3 Days in Office

Responsibilities

• Analyze consumption, velocity, market share, and pricing across multiple retail channels.
• Develop and maintain dashboards and reports to track brand and SKU-level performance.
• Supports national shopper tactics like couponing, sampling, and budgeting
• Assess the effectiveness of shopper marketing campaigns and overall brand investments.
• Collaborate with Revenue Growth Management (RGM), Sales, and Brand teams to support retail strategy and planning.
• Provide insights to guide new SKU development, including whitespace analysis, pack size trends, pricing strategies, and channel-specific opportunities to expand the base business.

Professional Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 2+ years of experience in marketing analytics, CPG, or retail strategy.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills.
• Strong analytical thinking and ability to translate data into strategic insights.
• Excellent communication and cross-functional collaboration skills.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must be able to lift and/or move up to 15 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

Work is performed inside a temperature-controlled office building with an open floor plan. This job operates in a professional office environment with a business casual dress code. This role will routinely utilize standard office equipment such as computers, phones, photocopiers, filing cabinets, and other office machines. Must be able to work in a fast-paced environment.

Disclaimer

This job description indicates in general terms the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

Dedication to DEI&B

We’re an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation military or veteran status, national origin, political affiliation.

Chosen Foods is an employer that values a diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.