Performance Marketing Analyst

About the job

Take Your Career to New Heights with Flair Airlines

We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone. We know who we are, and we’re confident in our approach - but we don’t take ourselves too seriously.

Your Team

Join the Digital Marketing team at Flair as a Performance Marketing Analyst, a curious and data-driven marketer with a passion for hands-on execution and continuous optimization. In this role, you will support the day-to-day execution and performance of key digital marketing channels, including email, push and browser notifications, and paid search, helping keep campaigns healthy, responsive, and moving quickly.

The Performance Marketing Analyst will thrive in a fast-paced, test-and-learn environment, contributing to experimentation, performance reporting, and ongoing optimization to scale high-impact digital campaigns. You will work closely with the Digital Marketing Strategy & Growth Manager, owning tactical execution while developing a strong foundation in performance marketing strategy, analytics, and campaign optimization. This role plays a meaningful part in driving growth through disciplined testing, thoughtful analysis, and timely execution.

Reporting to the Digital Marketing Strategy & Growth Manager, you will collaborate with cross-functional teams and partners, bringing attention to detail, a learning mindset, and the ability to balance speed with accuracy. The ideal candidate is early in their performance marketing career, enjoys being hands-on, and is motivated by seeing data turn into measurable results.

This role is based on-site at our Vancouver, BC (YVR) office.

A Day In The Life

As a Performance Marketing Analyst, you will:

• Execute ongoing campaign optimizations, including bid adjustments, budget pacing, keyword expansion, negative keyword management, and ad copy testing.
• Build and manage incremental ad experiments under strategic direction.
• Monitor performance trends through regular reporting and proactively flag anomalies, risks, or growth opportunities.
• Build, schedule, test, and deploy email campaigns, automated journeys, triggered messages, and push or browser notifications using Netcore or similar platforms.
• QA campaigns to ensure accuracy across content, segmentation, links, and tracking.
• Monitor performance metrics and troubleshoot issues related to deliverability, suppression, or audience segmentation.
• Execute A/B and multivariate tests, including subject lines, send times, content blocks, and cadence, and document results and learnings.
• Implement and validate UTM tagging and analytics tracking across campaigns.
• Monitor landing page performance and identify tracking gaps or data anomalies.
• Partner with analysts and engineers to pull, maintain, and update recurring performance reports across SEM, email, push, and attribution.
• Assist in documenting experiment results and performance insights.
• Surface early trends and observations to support data-informed decision-making.
• Provide support for ad-hoc analysis requests across the business when needed.
• Own tactical execution, allowing senior stakeholders to focus on strategy and higher-level optimization.
• Help scale the experimentation roadmap by increasing testing volume and velocity.
• Act as a reliable right hand in maintaining day-to-day campaign health and performance.
• Provide continuity across channels while multiple initiatives run in parallel.
• Share initial insights that inform future optimization and strategic recommendations.

What You Bring To The Role

The preferred candidate should exemplify Flair's core values of respect, honesty, accountability, and efficiency while demonstrating success in previous roles. Additionally, we are seeking individuals who possess:

• Education:
  • Post-secondary education in Marketing, Business, Communications, Data Analytics, or a related field, or equivalent practical experience.
• Experience:
  • One to three years of experience in performance marketing, digital marketing, or growth marketing.
  • Hands-on experience with Google Ads and or email marketing platforms.
  • Experience with lifecycle or marketing automation platforms such as Netcore or similar tools.
  • Exposure to push or browser notification channels.
  • Familiarity with UTM tagging, conversion tracking, and attribution concepts.
  • Experience working in fast-paced, test-and-learn environments.
  • Experience in airline marketing, destination marketing, or travel and tourism marketing.
• Skills and Abilities:
  • Strong attention to detail with the ability to manage multiple campaigns simultaneously.
  • Foundational understanding of A/B testing, performance metrics, and optimization principles.
  • Comfortable working with data, spreadsheets, and performance reports.
  • Experience using analytics and reporting tools such as Google Analytics, Power BI, dashboards, or similar tools.
  • Ability to identify performance trends, anomalies, and optimization opportunities.
• What You’ll Gain :
  • Hands-on ownership of high-impact performance marketing channels.
  • Direct mentorship from the Digital Marketing Strategy and Growth Manager.
  • Exposure to cross-channel strategy, experimentation, and optimization.
  • A strong foundation for growth into a senior performance or growth marketing role.
• Requirements:
  • Clear criminal record check and satisfactory references.
  • Must be legally eligible to work in Canada without restriction.

Why You’ll Love Working Here

At Flair, we prioritize our teams by cultivating a supportive, collaborative work environment filled with opportunities for growth. Investing in our people is at the heart of what we do because your success fuels our collective achievements. We are dedicated to fostering a workplace where leaders thrive, innovation flourishes, and every team member feels valued and empowered.

Benefits

From the moment you join us, you’ll have access to a comprehensive benefits package designed to support your well-being because when you’re at your best, so are we. This benefits package includes:

• Comprehensive Salary - A salary that reflects your experience and contributions.
• Comprehensive Benefits - Competitive medical and dental coverage, disability insurance, life insurance, and an employee and family assistance program.
• Retirement Savings - A pension plan with employer-matched contributions.
• Unlimited Travel Perks – Enjoy free and discounted flights for you and your travel companions.

If you’re ready to join a team that’s bold, innovative, and fun, we want to hear from you!

Your Career, Your Journey - Join Flair!

If you’re ready to embark on this exciting journey with Flair Airlines, please submit your resume through the job posting and answer a few questions about your experience and suitability for the role. We look forward to your application.

Apply by January 25, 2026

At Flair, we’re committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent. We encourage candidates from all backgrounds to apply. If you need accommodation during the selection process, just let us know.

We thank all applicants for their interest in Flair; however, only those selected to continue in the process will be contacted.

Website: flyflair.com