Marketing Strategy Sr Analyst

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Job Description:

Job Summary

This position gathers data and performs analyses to develop and evaluate UPS’s marketing strategy. He/She consults with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position follows relevant trends, works with multiple stakeholders within the commercial team, and analyses processes that are used to support and assess the performance of UPS’s customer segments and value propositions. He/She uses in-house reporting tools and secondary data sources to gather data for analyses and decision-making. This position summarizes and communicates results of analyses to key stakeholders throughout the organization.

Responsibilities:

• Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making.
• Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS.
• Collaborate cross-functionally to align reporting and analysis with business objectives.
• Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance.
• Monitor and report on U.S. Marketing Go-To-Market initiatives, tracking key performance indicators (KPIs) and assessing results.
• Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives.

Qualifications:

• Bachelor’s Degree or International equivalent
• Experience conducting analysis
• Proficient in Microsoft Office Word, PowerPoint, and Excel
• Advanced proficiency in Excel, SQL, and analytics platforms such as Power BI, Tableau, or similar tools, along with strong PowerPoint skills.
• Ability to work independently and have natural curiosity
• Knowledge of customer data platform (CDP)
• High attention to detail and commitment to accuracy.

The position is based in Atlanta, Georgia and will require commuting to office.  Employer will not sponsor a visa for this position.  Must be currently in the same geographic location as the job or willing to relocate yourself.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

Employer will sponsor visas for specific positions. UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.