Sales & Marketing Operations Analyst

Company Description

In a world of vibrant color, INX stands out by blending art, science, and sustainability into every drop of ink we make.  We’re globally recognized for our innovation, and we’re A Great Place to Work-Certified™ company!

INX International is the third largest producer of inks in North America with full-service subsidiaries in Europe and South America. We offer a complete line of ink and coating solutions technology for commercial, packaging and digital applications. We expertly blend pioneering technology with a deep commitment to the environment. Dedicated to coloring a safe and sustainable future one print at a time, you can see our color chemistry on beverage cans, food and household packaging, clothing, banners, billboards and more. 

Investing in and protecting our employees is the key to our success.  Our average employee has been with us 12 years, and we recognize the significant experience and the continuous dedication of our team members. 

We’re actively seeking new talent with new ideas as we continue to provide sustainable products, service and innovation to the printing and packaging markets.

Join us in coloring a safe and sustainable future!

Job Description

This role offers a range of $77,000 to $95,000 annually. Actual compensation will be based on qualifications such as experience, education, certifications, and skills, as well as geographic considerations.

The Sales & Marketing Operations Analyst will play a pivotal role in the implementation, administration, and ongoing optimization of INX International’s Salesforce CRM platform, including Sales Cloud, Marketing Cloud, and Service Cloud. In addition to supporting system implementation activities, this role will drive sales and marketing operations and data analytics across multiple platforms, ensuring seamless integration between Salesforce, ERP (S/4HANA), the INX website, marketing automation, advertising platforms, social media, and sales conversion tracking.  Will report directly to VP, Marketing.                                           

This individual will serve as an analytical partner to sales and marketing leadership—translating business requirements into scalable Salesforce solutions; establishing data governance, reporting, and attribution models; and delivering insights that optimize marketing campaigns, improve lead generation, and enhance sales performance. The ideal candidate combines deep Salesforce expertise with strong business acumen to turn data into actionable insights and ensure the CRM functions as a growth and decision-making platform, not just a system of record.

As Sales & Marketing Operations Analyst, you will be responsible to:

• Support the implementation of Salesforce CRM across Sales Cloud, Marketing Cloud, and Service Cloud, in partnership with internal stakeholders and external system integrators.
• Support business requirements gathering and translate needs into clear user stories, functional specifications, and acceptance criteria.
• Support system design decisions related to data model, security, permissions, workflows, automations, and reporting.
• Own Salesforce configuration and administration, including objects, fields, page layouts, flows, validation rules, reports, and dashboards.
• Maintain data integrity, governance standards, and documentation across the Salesforce ecosystem.
• Develop and execute QA and User Acceptance Testing (UAT) plans in collaboration with sales, marketing, and service teams.
• Own deployment planning, release notes, and change management activities.
• Develop and deliver Salesforce training programs for sales, marketing, and service users, tailored by role and function.
• Drive platform adoption through enablement, best practices, and ongoing optimization aligned to business goals.
• Serve as the long-term product owner for Salesforce and revenue analytics capabilities across Sales, Marketing, and Service.
• Monitor system adoption, data quality, and performance trends; proactively address gaps and recommend improvements.
• Design, optimize, and govern lead, opportunity, and case management workflows to improve efficiency, consistency, and cross-functional alignment.
• Establish and maintain attribution models and performance reporting to track lead sources, campaign effectiveness, pipeline health, conversion rates, and revenue impact.
• Build and deliver dashboards and insights that enable sales leadership, marketing, and executive stakeholders to make data-driven decisions.
• Partner with Sales, Marketing, Service, and IT leadership to continuously evolve processes, metrics, and system capabilities as business needs change.
• Identify and implement enhancements that improve sales productivity, pipeline velocity, forecast accuracy, and marketing ROI

Qualifications

• Bachelor’s degree (B.A.) in Business Administration, Marketing, Information Systems, Analytics, Sales Operations or related field; or equivalent combination of education and relevant professional experience.
• 5+ years of hands-on experience delivering sales and marketing analytics and reporting, supported by deep working knowledge of Salesforce Sales Cloud and practical experience configuring, reporting, and analyzing data across Marketing Cloud and/or Service Cloud.
• Proficiency with Microsoft Suite programs
• Ability to effectively present information to top management, public groups, and/or boards of directors. 
• Excellent verbal and written communication skills

In addition to these qualifications, we will consider  it a plus if you have:

• SAP experience, preferrably S4Hana
• Salesforce Administrator and/or Salesforce Cloud certifications strongly preferred.